Under 5'10

Under 5'10 is a men's fashion brand dedicated to addressing the specific needs of shorter men and men under 5'10. The brand's slogan, "Dedicated to making well-fitting clothing for short men and men under 5'10," encapsulates its core mission. The company was founded in 2018 and is based in the United States. This innovative e-commerce venture focuses on providing everyday clothing with shorter cuts designed to fit men under 5'10 perfectly off the rack, eliminating the need for custom-made clothing. The founder's personal frustration as a 5'7 shopper led to the creation of a brand that offers high-quality, properly fitting, and competitively priced clothing for men under 5'10. Under 5'10 utilizes data science to perfect its sizing and cuts, ensuring an optimal fit for this specific demographic. The company's shirts are crafted with handpicked fabrics, resulting in garments with a custom style and fit, all available at off-the-rack pricing. This approach sets them apart from major designer and department store brands, as customers won't need to tailor or disguise ill-fitting shirts. Although specific details about the company's last investment and investors are not provided, Under 5'10's unique positioning within the fashion and apparel industries presents an intriguing opportunity for potential investment. The brand's commitment to addressing a clear gap in the market, paired with its innovative use of data science to cater to a specific demographic, makes it an attractive prospect for investors seeking opportunities in the fashion and e-commerce sectors.