Twiik

Twiik is a Swedish startup with the slogan "Empowering healthier lives - building the world's best online platform and eco-system for online and hybrid fitness." Founded in 2013, Twiik is on a mission to help people live their lives to the fullest potential. Describing themselves as an Appstore of fitness, a new format for in-app fitness coaching, a behaviour-bending engine, and a marketplace where any fitness, wellness, or mental coach can build their online and mobile business like never before, Twiik aims to revolutionize the fitness and wellness industry.

The startup garnered a kr2.00MSeed Round investment on 16 November 2017 from PJ & PL Invest. They are the creators of the Twiik app and deliver custom online coaching solutions to leading wellness companies through www.twiikapp.com and www.welltechlabs.com respectively. Twiik operates within the Health Care and Nutrition industries and is headquartered in Sweden.

As an analyst, it's worth noting that Twiik's innovative approach to online and hybrid fitness, coupled with their successful fundraising efforts, positions them as a promising player in the rapidly growing health and wellness market. Their unique position as a marketplace for fitness and wellness professionals sets them apart from conventional fitness platforms, opening up considerable opportunities for growth and diversification. However, as with any startup in a competitive industry, Twiik will need to demonstrate sustainable user acquisition and retention strategies to secure its position as a leader in the evolving online fitness ecosystem.