TrueFacet

TrueFacet is the leading destination for online jewelry and watch purchases, offering a trusted marketplace for buyers and sellers of branded luxury items. The company, founded in December 2013 and headquartered in New York, was acquired in 2020. TrueFacet’s co-owners, Raj Seecharran (CEO), Robert Koptiev (President), and Lawrence Levinson (General Counsel), bring a wealth of experience and expertise to the business. Raj Seecharran has a strong background in investment banking, markets, and technologies. His experience in leveraging technology to drive efficiencies in inefficient markets and optimizing pricing and infrastructure equips him to lead TrueFacet effectively. Meanwhile, Robert Koptiev, a second-generation jeweler, has a deep understanding of the jewelry industry, gained through his family-owned business, Gabriel Jewelry Refining. Lawrence Levinson, an investor and systems engineer with a prestigious academic background, provides invaluable legal and engineering insights. With a $7.10M Series B investment received on 29 June 2018 from Freestyle Capital and Bullish, TrueFacet has secured the funding necessary for growth and development. Positioned in the e-commerce industry, the company has established a strong presence in the United States and continues to expand its reach in the luxury market.