Trūata

Trūata offers a cutting-edge approach to data anonymization and analytics, ensuring compliance with stringent GDPR standards for personal data protection. The Trūata Anonymization Solution caters to clients across various sectors, such as financial services, telecoms, hospitality, retail, and travel, facilitating independent anonymization of customer data. This allows for comprehensive data analysis while ensuring the protection of personal information, addressing the core GDPR principle of privacy by design and by default. Founded by Mastercard, C3 IoT, and IBM, Trūata has set a new industry benchmark by pioneering data hosting and anonymization. Leveraging proprietary processes and methodologies, the company enables organizations to analyze their data while adhering to GDPR privacy requirements, with IBM as a foundational partner providing strategic technology and services. Notably, Trūata operates under a unique trust structure, guaranteeing proactive privacy safeguards and cultivating trust. This independent operation from its beneficiaries and clients ensures direct control over data hosting and analytics for client companies. Moreover, the recent £40.00K grant investment on 31 March 2023 from Privacy-Enhancing Technologies (PETs) Prize Challenges underlines the industry's confidence in Trūata's innovative solutions. With its exceptional approach to privacy and data analytics, Trūata stands as a pioneering force in ensuring privacy and security in the era of big data and advanced analytics.