Shanghai Trayton Trading Co. Ltd.

Enhancing lifestyles with exceptional furniture quality and affordability since 1995.

General Information
Company Name
Shanghai Trayton Trading Co. Ltd.
Founded Year
1995
Location (Offices)
+1
Founders / Decision Makers
Number of Employees
32
Industries
Manufacturing, Lifestyle
Funding Stage
-
Social Media

Shanghai Trayton Trading Co. Ltd. - Company Profile

Trayton Group is a manufacturing company founded in 1995 by Danish entrepreneur Simon Lichtenberg. The company's main headquarters and manufacturing facility is located in Shanghai, China, with additional factories in Zhejiang Jiashan. Notably, the company also operates retail stores in 10 other cities across China and manages its sales and marketing activities from the United States. Currently, Trayton Group employs over 2,000 people and generates more than $150 million in annual revenue.

Trayton Group's furniture products, particularly its primary brand Simon Li, are designed to enhance the lifestyle of their owners and their surroundings while being cost-effective. Since its establishment, the company has formed joint venture partnerships with two major firms based in Denmark, namely BoConcept and Kvadrat. BoConcept, which operates over 300 stores in 50 countries, and Kvadrat, whose products are used in the offices of companies such as Skype and Microsoft, have contributed to the company's expansion and market reach.

Besides its business operations, Trayton Group has also been an active member of the Global Compact since 2007 and established the Trayton Foundation in 2009 to support employees, their families, and other groups. Furthermore, in response to climate change, the company has taken proactive steps such as installing solar road lights at its Shanghai factory in 2011 and adding a rooftop solar panel at its Jiashan plant in 2012 to reduce electricity consumption. Simon Lichtenberg, the founder, has been recognized for his contributions and was awarded the Magnolia Silver Award for his efforts in the development of Shanghai.

This long-standing company has demonstrated a strong commitment to sustainability and innovation in the furniture manufacturing industry. As of the most recent available data, last investment details and investors are not disclosed publicly.

Taxonomy: furniture manufacturing, retail operations, global expansion, joint venture partnerships, sustainability initiatives, employee support, international business, quality craftsmanship, cost-effective design, entrepreneurship, Danish-Chinese business relations, corporate social responsibility, luxury furniture brand, environmental sustainability, solar energy adoption

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