Tracksimple

Tracksimple is a data optimization platform founded in 2008 that aims to assist media companies in maximizing the potential of their advertising decisions. With its slogan "Effortlessly harness the untapped power of data to optimize advertising decisions with a seamless intelligence system designed for media companies," Tracksimple specializes in offering comprehensive reporting, analysis, and forecasting services for companies operating in the Advertising and Analytics sectors. The company's flagship product, Tracksimple Data 2.0, simplifies the data gathering process, enabling companies to reduce time and effort required for reporting while providing optimization recommendations. Despite the lack of information regarding their current headquarters and recent investments, Tracksimple's approach to leveraging data intelligence for media companies positions it as a potentially impactful player in the advertising technology space.