Tracer

Tracer is a United Kingdom based startup, founded in 2018, that aims to revolutionize the live event ticketing industry. The company's slogan "A live event ticketing platform for teams, music promoters and theatres to capitalise on their international fans" encapsulates its core mission. Tracer offers a unique value proposition by enabling rights holders to have sole control over ticket resale and customer data. By doing so, it empowers artists and promoters to regain control of their tickets, ensuring that the revenue and customer data stay within their domain. The company operates in the Consumer Electronics, Music, and Sports industries, catering to a wide range of live events. Tracer secured its last investment, a Seed Round, on 05 February 2018, with Techstars as the lead investor. With its unique approach to ticketing, Tracer presents a promising opportunity for investors seeking to capitalize on the intersection of technology and live events.