trac is an artist monetization platform founded in 2020, with the slogan "Sell your music. Build your brand. Track your impact." Operating within the music industry, trac is headquartered in the United States. The company recently secured a significant $2.50M Pre Seed Round investment on 19 April 2022. The investment was led by notable investors including AppWorks, Calm Company Fund, Dapper Labs, Zrosk Investments, Headline Asia (formerly Infinity Ventures), Siqi Chen, and Roham Gharegozlou. trac's offering centers around providing the virtual infrastructure that enables artists and their teams to easily monetize their content, name, and likeness directly with their fanbase. The long-term vision of the company encompasses tokenizing the economy around the artist, utilizing smart contracts and blockchain technology to assist them in efficiently selling their music, building their brand/community, and effectively tracking their impact in the industry. With its forward-looking approach and strong investor backing, trac is well-positioned to make a substantial impact in the evolving landscape of artist monetization and digital content creation.
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