Traackr

General Information

Company Name

Traackr

Founded Year

2009

Location (Offices)

San Francisco, United States +5

Founders / Decision Makers

Number of Employees

109

Industries

Advertising, Social Media, Marketing

Funding Stage

Debt Financing

Social Media

Traackr - Company Profile

Traackr:

Traackr is an influencer marketing platform designed to cater to the needs of data-driven marketers. Founded in 2008, it serves as the system of record for data-driven influencer marketing, offering the intelligence and tools necessary to execute impactful influencer marketing programs. The platform empowers marketers to make informed investment decisions, streamline campaigns, and expand global programs.

The company prides itself on powering the most advanced influencer marketing programs for leading brands such as L'Oréal, Shiseido, Revlon, Calvin Klein, Coach, and AB InBev. With headquarters in the United States, Traackr operates on a global scale, with offices in San Francisco, New York, Boston, London, and Paris.

As of January 8, 2020, Traackr secured a $4.00M debt financing investment from SaaS Capital. The platform's focus on data-driven strategies and its impressive client portfolio position it as a promising player in the advertising and social media industries.

Taxonomy: Influencer marketing, Data-driven marketing, Marketing platform, Influencer intelligence, Campaign optimization, Global marketing, Brand partnerships, Collaborative team, Tech startup, Digital marketing, Brand engagement, Marketing technology, Global presence, Innovation

Funding Rounds & Investors of Traackr (7)

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Funding Stage	Amount	No. Investors	Date
Debt Financing	$4.00M	1	08 Jan 2020
Series B	$9.00M	2	27 Apr 2018
Venture Round	$260.92K	-	13 Nov 2014
Series A	$1.50M	-	11 Oct 2012
Debt Financing	$557.00K	-	15 May 2012