Tourism Australia

Tourism Australia is a government agency founded in 2004, with a mission to position and promote Australia as the most desirable and memorable destination in the world. The organization focuses on attracting international visitors for both leisure and business events, actively engaging in approximately 15 key markets. Its activities encompass advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications, and consumer research. As an entity within the entertainment industry, Tourism Australia operates with a keen emphasis on enhancing the country’s global appeal.