Tough Tech Ltd

Tough Tech Ltd is a UK-based startup offering connected technologies for demanding environments. Their flagship product, ATLAS, is an integrated real-time tyre pressure monitoring (TPMS) technology that provides tracking, security, wheel loss, engine monitoring, and axle load monitoring in one system. The system is uniquely battery backed to operate even when the vehicle or machine is unpowered. ATLAS offers unparalleled levels of integration and features beyond just TPMS, providing a complete real-time vehicle health, machine, and trailer connected system from sensor through to the fleet management application based in the Cloud.

One of the largest OTR & Industrial tyre service providers in Europe, Genie Civil Services in France, are leveraging Atlas technology to rapidly react to over 70% of customers on-site tyre-related issues, preventing asset losses and increasing operational efficiency. The solution addresses a wide range of needs including fleet digitization, safety, reduced carbon footprint, fuel efficiency, asset management, security of assets, meeting legal requirements, resource management, fleet efficiency, and journey health.

The company's current customers include OEM’s, hauliers, heavy transportation operators, mining & extraction, construction, ports, PSV, agricultural, tyre manufacturers, tyre service providers, mechanical handling, and industrial operations. With experience in the M2M/IoT and the global vehicle and machine tyre industry, Tough Tech aims to become the global leader in TPMS-based telematics.

Founded in 2017, Tough Tech recently secured a £250.00K Debt Financing investment on 15 March 2022 from FW Capital. This investment is a testament to the potential that Tough Tech holds in revolutionizing the telematics industry and addressing the evolving needs of demanding environments.