Touchsides

Touchsides is a South Africa-based startup that operates in the Analytics, E-Commerce, and Retail industries. Founded in 2013, the company is driven by its slogan "the science of retail". Touchsides leverages technology and big data insights to aid brands and retailers in capturing and retaining loyal customers in high-growth markets. The company prides itself on being a technology-enabled but business-led firm that explores all facets of the commercial value chain. As a B2B solutions provider, Touchsides focuses on incorporating consumer-centric technologies that bridge the gap between the physical and virtual worlds, thereby enhancing the overall consumer experience. The company operates through its in-house engineered products and services, as well as integration with third-party companies when necessary. Noteworthy is their employment of standards-based NFC and mobile services across all consumer engagement touchpoints to obtain a comprehensive understanding of consumer preferences and behaviors. Touchsides' solutions are tailored for the retail, sport, and tourism sectors, offering end-to-end implementations. The company received a Series A investment on 01 May 2013. Despite the absence of specific investors, this investment signifies a vote of confidence in Touchsides' potential for growth and impact within their target markets.