Toha Live

Toha Live is a startup that offers a live marketplace to showcase creators in the circular economy. The platform features sustainable new products (e.g. beauty and fashion) as well as second-hand items (e.g. thrifted clothing). The company has developed an innovative technology that allows users to make purchases directly during live events. This means that if users are impressed by the products being showcased, they can place orders without leaving the live stream. The goal is to create a new, enjoyable shopping experience that is based on direct interaction with the creators. Toha Live was founded in 2021 and operates in the e-commerce and platforms industries. The team consists of three co-founders: Gabriel, Thomas & Maxence, and they are currently incubated within EuraTechnologies. Overall, Toha Live presents an innovative approach to e-commerce through its live marketplace, aiming to offer a unique and engaging shopping experience. With the potential for growth and the increasing demand for sustainable products, the company could attract interest from investors looking to tap into the evolving landscape of online retail.