Tienda Pago, founded in 2013 in the United States, is a digital platform enabling small merchants in emerging markets to finance their weekly merchandise purchases. The company's mission is to facilitate a "cashless" payments ecosystem for fast-moving consumer goods brands distributed through traditional channels. For consumer goods brands, Tienda Pago streamlines sales and distribution to retailers, offering a merchandise purchasing solution that allows them to focus on their core strength: sales. Conversely, for stores and small merchants, Tienda Pago liberates them from daily income dependence, empowering them to make decisions that enhance both their business and personal lives. The recent $12.00M Series B investment on 11 October 2022 led by prominent investors including Accion Venture Lab, QED Investors, and Kaszek Ventures signals investor confidence in the company's potential to revolutionize consumer goods, financial services, fintech, and retail industries in emerging markets.
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