Thriva

Thriva is a UK-based startup offering personalized home health tests, GP-reviewed results, and evidence-based advice. Founded in 2015, Thriva's mission is to empower people to take an active role in their long-term health through health insights. The company has a consumer business for individuals looking to improve and understand their health, offering home tests, actionable results, and GP advice through a website and app. Additionally, Thriva Solutions, the B2B arm, provides health services and a full end-to-end diagnostic service (DAAS) to partners, aiming to introduce a new category in the market. Notably, the company secured a £4.50M Series A investment on 23 May 2020 from Pembroke VCT, Target Global, and Guinness Ventures. Thriva has sent over 5 million test kits to hundreds of thousands of customers, enabling insights into health metrics like nutrients, hormones, and cholesterol. The company offers flexible subscription tests, allowing users to check their health as often as they like with options ranging from monthly to annual, and the ability to change, pause, delay, or cancel at any time. The process involves collecting a sample, labeling and posting it, and receiving personalized insights within 48 hours via the app. Thriva emphasizes privacy by affirming that medical information is never shared or sold to third parties.