Thinkbox is a marketing body for commercial TV in the UK, aiming to assist advertisers in maximizing the potential of today's TV. Established in 2005, Thinkbox collaborates with major players in the industry, including Channel 4, ITV, Sky Media, and UKTV, who collectively account for over 99% of commercial TV advertising revenue. Additionally, Thinkbox has formed partnerships with various international organizations, such as TAM Ireland, Think TV, TVN Media, and others. As a member of The Global TV Group, Thinkbox actively contributes to the global exchange of knowledge and best practices in TV advertising. Notably, the company has garnered industry accolades for its research and marketing initiatives and has produced award-winning TV ad campaigns, such as the renowned 'Harvey' the dog series and the recent 'Happily Ever After' campaign.
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