theAmplify, Now Part of Collectively

theAmplify, now part of Collectively, is a leading technology and data-driven influencer platform operating in North America, South America, the United Kingdom, and Europe across major social media platforms including Facebook, Instagram, YouTube, Snapchat, Twitter, and Pinterest. In August 2020, theAmplify merged with Collectively as part of their acquisition by the You & Mr Jones Group. Their proprietary platform, Reach, incorporates IBM Watson and Google TensorFlow to identify influencers for brands. Reach, a mobile-first platform, facilitates creative collaboration with influencers and ensures seamless distribution of content. Moreover, in collaboration with Google AI engineering, theAmplify is leveraging data collected through Reach to revolutionize the measurement of social conversations by contextually mapping emojis and associated words. Established in 2014, the company operates within the Advertising, Social Media, and Marketing industries. Although specific details about their headquarters and recent investments are undisclosed, the company's strategic merger and advanced technology integration position it as a significant player in the influencer marketing and social media space.