The Yellow Chilli

The Yellow Chilli is a food and beverage startup founded in 2019 by Chef Sanjeev Kapoor, inspired by a serendipitous encounter with a yellow chilli on the streets of Meerut. This chance discovery led to the establishment of the first Yellow Chilli restaurant in 2001 and has since expanded to approximately 80 outlets, both in India and internationally. As of 14 February 2011, the company received a Private Equity Round investment from TVS Capital Funds. The brand's unique concept and culinary offerings have led to rapid growth and success within the competitive food industry. The popularity of the yellow chilli spice mix used in Meerut's chaats has served as the foundation for their distinct flavor profile. The company's expansion both domestically and internationally reflects the appeal of its culinary offerings and its potential for continuous growth. The strategic investment from TVS Capital Funds in 2011 serves as a testament to the company's potential and aligns with the broader trend of investors recognizing the value and potential for growth within the food and beverage sector. The entrepreneurial vision of Chef Sanjeev Kapoor and the unique culinary concept of The Yellow Chilli position the company for further success in the food industry.