The Verde Group

The Verde Group is a customer experience consultancy that specializes in leveraging negative customer experiences to drive business profits. Founded in 2003 and headquartered in Canada, the company has developed a proprietary research methodology based on the principle that individuals are more likely to take action in response to negative events. The Verde Group focuses on researching, understanding, and interpreting negative customer experiences that lead to overall dissatisfaction. Clients of The Verde Group utilize @Risk analysis to comprehend customer behavior and determine the necessary actions to alter those behaviors. The company's expertise spans various industries, bringing diverse viewpoints and fresh perspectives to deliver value to its clients. It is worth mentioning that The Verde Group is a certified women-owned business by WBE Canada and is committed to supplier diversity. With a history of success from financial services to manufacturing, the company's approach is to work closely with clients, anticipating and overcoming barriers to change. The mission is to provide a personalized experience, ensuring that the same passionate individuals seen at the start will see the project through to completion. The Verde Group is open for potential investment, providing an opportunity for venture capitalists to consider this niche within the Information Technology sector.