The Souled Store is an E-Commerce and Fashion startup founded in 2013, with the slogan "Creating products that make you look and feel your best." The company offers a wide range of cool, quirky merchandise including t-shirts, boxers, backpacks, mobile covers, socks, pins, and badges. As India’s biggest brand for official, licensed merchandise, it collaborates with popular movies, TV shows, sports teams, comedians, and musicians to offer a variety of kickass designs. Based in India, The Souled Store received a significant INR1.35B Series C investment on 28 March 2023 from Elevation Partners, RPSG Capital Ventures, and Xponentia Capital Partners.
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