Shannon Behaviour Change

The Shannon Company is an advertising and marketing startup based in Australia, established in 1991. Their slogan "We inspire change, willingly and for good" encapsulates their core mission as a Behaviour Change communications company. Unlike traditional approaches, the company focuses on studying human behavior and emotions to create impactful ideas and strategies that inspire individuals and communities to adopt positive behavioral changes.

An interesting aspect of The Shannon Company is its partnership with Monash University to establish BehaviourWorks Australia, a research institute dedicated to the global study and research of Behavior Change. This collaboration provides the company with access to decades of academic knowledge and expertise in understanding human behavior and influencing it.

The company operates with a strong emphasis on ethical and sustainable change, working exclusively with individuals and organizations committed to improving lives. They set themselves apart by applying rigour, collaborating with academic partners, acting with empathy, and measuring their success based on actual change brought about.

The company's unique approach and commitment to inspiring meaningful and long-lasting change position it as a potential investment opportunity for venture capitalists seeking startups that prioritize social impact alongside financial returns.