The Sawtooth Group

The Sawtooth Group is an advertising, food and beverage, and marketing startup based in the United States, established in 1988. The company's slogan, "We make brands irresistible. Certified Women's Business Enterprise.", embodies its core mission of creating positive impact through communication. The startup specializes in helping brands unlock their potential by deeply connecting with consumers through communications. Their proprietary tool, I-Factor™, quantitatively analyzes a brand's irresistibility, providing a score that offers deeper insights. The revolutionary approach is both intuitively led and scientifically grounded to tap into the subconscious level where 95% of purchase decisions occur. With a focus on increasing the number of people who "have to have" and "want to share" a brand, The Sawtooth Group is committed to driving tangible results for its clients. While the specifics of recent investments are not available, the startup's innovative and impactful approach to branding and communication aligns it as an attractive investment opportunity for venture capitalists seeking potential within these industries.