The Sales Management Association

The Sales Management Association is a global professional association for managers focused on sales force effectiveness. With a focus on professional development, peer networking, best practice research, and thought leadership, the association supports professionals in sales operations, sales enablement, commercial effectiveness, sales leadership, and other related functions.

About 85% of the members are practitioners, with the remainder comprising of students, academic faculty, professional trainers, management consultants, and solutions providers in sales force effectiveness disciplines. The association offers virtual and regional events, workshops, and an annual Sales Force Productivity Conference, based in Atlanta.

Established in 2008, The Sales Management Association caters to the Information Technology industry. As of now, there is no public information available regarding the last investment and the investors involved.