The Plug Drink

The Plug Drink, founded in 2019, has garnered attention as the official partner of UFC 264, with a slogan emphasizing the product as the first plant-based recovery hack to optimize one's lifestyle. Positioned in the Food and Beverage and Health Care industries, the company's offering is designed to facilitate a carefree approach to socializing, promising consumers the ability to have fun and play hard without worrying about the consequences. The company's most recent funding round, a Venture Round investment secured on 24 February 2022, involved investment from Kombo Ventures and Red Door Capital Partners, demonstrating confidence in the product and its potential to resonate with consumers. The Plug Drink's alignment with a high-profile sporting event and its innovative approach to a common consumer desire position it as a startup to watch in the beverage industry.