ETQ Amsterdam

The New Norm Company is a revolutionary sneaker brand with a slogan that encapsulates their ethos: "We make sneakers, not compromises." Since its inception in 2019, the company has been dedicated to creating a more sustainable and transparent fashion industry. Their commitment to sustainability, transparency, and modernity is evident in every aspect of their business. Norm's sneakers are intricately designed with the core concept of reduce, reuse, and recycle, going above and beyond to ensure environmentally friendly production practices. This approach positions them at the forefront of a rapidly evolving industry. Based in Belgium, The New Norm Company is poised to disrupt the traditional notions of footwear and take the fashion world by storm. With a strong emphasis on values and innovation, it is a company to watch in the coming years as it continues to attract interest from potential investors.