The Mahaffey Company

The Mahaffey Company Analysis

The Mahaffey Company has been a prominent figure in the real estate, marketing, and construction industries since its establishment in 1962. The Florida-based firm has carved its niche by developing and constructing 21 apartment communities, totaling 16,850 individual apartments, predominantly in Central Florida and Indianapolis, Indiana.

Under the brand name Carlton Arms, the company has been known for its Colonial Williamsburg-style architecture. However, it successfully introduced a new product line called The Carlton, marking a transition while honoring its historical roots.

The company's growth strategy includes the construction of a new apartment community every 12 to 16 months, showcasing its commitment to expansion. Recently, it completed the second phase of a 750-unit complex in Jacksonville, FL, and commenced the construction of a 382-unit community in West Melbourne, FL. Moreover, discussions are underway to secure land in other Florida markets, demonstrating a proactive approach to market penetration.

A distinguishing factor for The Mahaffey Company lies in the direct involvement of its principals in every phase of community creation, from site selection to architectural planning, development, construction, and marketing. This hands-on approach perpetuates as the company retains ownership and management responsibilities. Over the past 50 years, this disciplined strategy has resulted in a well-managed collection of attractive apartment communities across Florida.