The Mad Optimist by Soapy Soap Company

The Mad Optimist by Soapy Soap Company is a custom bodycare brand that prides itself on responsibly-sourced products that are good, clean, and fun. Founded in 2012 and based in Terre Haute, Indiana, the company's dedication to doing things a better way sets them apart. They offer personalized bodycare products including bar soaps, face soaps, shave soaps, shampoo soaps, lip balms, bath soaks, and body sprays, all made with all-natural, plant-based ingredients. The company's commitment to vegan, cruelty-free, all-natural, halal, non-GMO products appeals to a growing segment of conscious consumers. The Mad Optimist is owned and operated by three best friends and soapsmiths—brothers Mohammed A. and Mohammed M. Mahdi and Anthony Duncan. This startup not only offers customizable products but also champions a cause, embodying the ethos of conscientious capitalism. With their unique approach to personalized and sustainable bodycare, The Mad Optimist has the potential to attract conscious consumers and carve a niche in the E-Commerce and Retail markets.