The IT Channel Company

The IT Channel Company is an IT and Telecom-focused startup that aims to improve channels by connecting vendors and their partners to address the challenges brought about by the rapidly evolving IT landscape. Founded in 2012 and headquartered in The Netherlands, the company's mission is to facilitate the integration and commercialization of new technical services for vendors and business partners in a way that resonates with customers' needs. The company's approach emphasizes the translation of technical propositions into tangible business value, recognizing that customers seek solutions to their everyday challenges rather than just technical offerings. This focus aligns with the current trend of IT vendors developing services in line with Cloud advancements, which presents a challenge for business partners in terms of integration and sales. The IT Channel Company operates on an 'intermediary rule,' leveraging its expertise to help vendors develop services that are easily adoptable by business partners while also assisting partners in integrating these services and training sales teams based on customer needs. In December 2016, the company secured a Private Equity Round investment from Stone-Goff Partners, highlighting investor confidence in its vision and capabilities. With its effective mix of services and focus on driving business value, The IT Channel Company is well-positioned to continue making a significant impact in the IT and Telecom industries.