The GIST
The fan-first sports media brand shaking up the male-dominated sports industry – covering women's & men's sports equally
The fan-first sports media brand shaking up the male-dominated sports industry – covering women's & men's sports equally
The GIST is a sports media brand that is challenging the status quo in the male-dominated sports industry by offering equal coverage of women’s and men’s sports and amplifying diverse voices. Founded in 2017 and headquartered in Canada, The GIST has garnered an impressive following with 950K+ newsletter subscribers, 235K+ Instagram followers, and 180K+ TikTok followers, as well as a bi-weekly podcast called “The GIST of It”. Their recent debt financing investment of $350.00K on 19 May 2021 by the Business Development Bank of Canada signifies investor confidence in their unique approach to sports media. This emphasizes their potential for growth and influence in the sports and esports industries. For fans and investors alike, The GIST presents an opportunity to support a forward-thinking brand that is reshaping the way sports are consumed and discussed.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Debt Financing | $350.00K | 1 | Business Development Bank of Canada | 19 May 2021 |
| Seed Round | $1.00M | 5 |
|
16 Apr 2021 |
| Pre Seed Round | Unknown | 1 |
|
15 Jul 2019 |
| Pre Seed Round | Unknown | 2 |
|
09 Apr 2018 |
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