The Fresh Connection

The Fresh Connection is a supply chain learning experience for professionals and students, offering a virtual, online environment where they can save a fruit juice maker from downfall. With advanced simulation software, strategic and tactical decisions are calculated, determining the team that will perform best and produce the highest return on investment. Participants benefit from a steep learning curve, experiencing modern supply chain management, strategy translation into action, and integrated business management. Founded in 2008 in The Netherlands, The Fresh Connection addresses important general themes such as translating strategy into action, integrated business management (S&OP), and trade-offs within and across departments. While the last investment and investors are currently unknown, the company continues to provide valuable insights and hands-on experience in supply chain management.