The DRG

General Information

Company Name

The DRG

Founded Year

1974

Location (Offices)

Brookfield, United States +1

Founders / Decision Makers

Number of Employees

Industries

Creator Economy, Marketing

Funding Stage

Social Media

The DRG - Company Profile

The DRG Analysis:

The DRG, with the slogan "Smarter + Together," is a marketing research consultancy geared towards aiding organizations in making informed decisions about their customers, brand, and employees. Established in 1974 and based in the United States, the company focuses on Creator Economy and Marketing industries. The firm's approach revolves around promoting Adaptive Resilience, emphasizing the significance of adapting and looking forward to capturing opportunities in times of disruption.

Despite zero disclosed recent investments and investors, The DRG’s core services pivot around providing high-quality research and forming consultative partnerships, with an underlying focus on translating data into dynamic narratives to drive actionable insights. The company's website, www.TheDRG.com, offers further details on its value proposition.

Taxonomy: marketing research, consulting, employee experience, brand experience, adaptive resilience, customer emotions, segmentation, brand trust, brand loyalty, customer retention, customer advocacy, CX and EX connections, advertising effectiveness, banking and financial services