The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc. is a retail startup that has recently made strides towards expanding its online presence with the slogan "Your Neighborhood Department Store is Now Online!" The company's mission, as highlighted on bonton.com, revolves around offering inspiring style at a great value, tailored to modern families, while providing exceptional customer experiences in every community they serve. With a rich heritage dating back to 1898, the company aims to continue the legacy of its brands including Bonton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger’s, and Younkers department store brands. The new corporate headquarters in New York, NY serve as a hub for the company's commitment to accountability, excellence, and continuous improvement, as well as its openness to change for future growth. Emphasizing teamwork and customer-centric values, The Bon-Ton Stores, Inc. focuses on employee well-being, community engagement, and relaunching and re-energizing its business. While specific details regarding the company's investors and recent investment amounts are not disclosed, the emphasis on customer experience, community engagement, and a renewed approach to the fashion industry reflect the company's dedication to revitalizing its retail presence. The vision of expressing the brand's approach to fashion as current, tasteful, unique, and inspired, while connecting with customers’ lifestyles, underscores the company's commitment to staying relevant and appealing to its target market.