The 7 Virtues Beauty Inc.

The 7 Virtues Beauty Inc. is a socially and environmentally conscious beauty brand founded in 2010, with a slogan "Good for the world. Good for your soul." The company focuses on creating perfumes that are sustainable, cruelty-free, and free of harmful chemicals such as phthalates, parabens, formaldehyde, and sulfates. Their hero perfumes include Vanilla Woods, Cherry Ambition, Amber Vanilla, Coconut Sun, Lotus Pear, and Santal Vanille. The company's commitment to sustainability is evident in its sourcing of ingredients from around the world. In November 1, 2023, The 7 Virtues Beauty Inc. secured a Venture Round investment from Unilever Ventures and True Beauty Ventures. This investment further strengthens its position as a leader in the Manufacturing, Marketing, and Wellness Beauty industries. In line with their vision for expansion, the company opened its flagship perfume atelier in the Queen's Marque in Halifax in the summer of 2024. This atelier offers a unique experience for clients to design and name their own bespoke perfumes. The 7 Virtues' aromatherapy scents are now exclusively available in Sephora across Canada, the USA, EU, UK, and AUS/NZ, showcasing their growing international presence.