Terraa

Terraa is a transformational startup that leverages innovative technology to disrupt the agricultural value chain. Founded in 2022 and headquartered in Morocco, Terraa operates with the slogan "We leverage innovative tech to source fresh produce from farmers and deliver them to retailers within a few hours." The company has received non-equity assistance investment from Scaling Digital Agriculture Innovations through Start-ups (SAIS) dated 01 February 2024. Terraa's approach involves sourcing produce directly from farmers and bypassing intermediaries, thereby combatting price inflation and minimizing waste. The company's unique digitally native franchise network utilizes digital tools and AI to offer real-time data, forecast demand, and optimize operations, resulting in fresher, higher-quality products at prices 15% below market averages. Notably, Terraa prioritizes sustainability, reducing food waste and environmental impact in the food supply chain. By providing economic benefits for farmers and contributing to a more environmentally friendly food supply chain, Terraa is making significant strides in the agricultural industry.