W Store

W Store is a leading women's fashion and lifestyle company in India, comprising four distinct brands - W, Aurelia, Wishful, and Elleven. With a creative and consumer-centric business model, the company provides a complete wardrobe solution for the modern Indian woman, offering a wide range of branded apparel, footwear, cosmetics, and accessories. Its presence spans across India, Mauritius, Sri Lanka, and Nepal, with over 550+ exclusive brand stores, 2000+ large format stores, and 1000+ multi-brand outlets, as well as online brand stores and leading marketplaces.

W is a premium fusion wear brand that caters to the contemporary Indian woman's work, casual, and light occasion wear requirements. It also offers the exclusive FOLKSONG collection featuring authentic, soulful, and handcrafted products.

Aurelia focuses on contemporary ethnic wear, providing consistent good quality products with a great fit for the quintessential Indian woman.

Wishful is a premium occasion wear brand, specializing in elegant ethnic designs for women's evening and occasion wear. Each outfit is crafted with minute detailing and embellishments to exude sophistication.

Elleven is a coordinates brand known as the ultimate destination for fashion bottoms, catering to women in search of fashionable bottom wear that fits well and suits their functional needs.

Founded in 1972 and headquartered in India, TCNS has garnered a strong market presence. The company's last investment was a Venture Round at 01 January 2019, and the investors involved remain undisclosed.