Target Research Group

Target Research Group is a B2B company that was founded in 1986. Now an employee owned company, headquartered in Nanuet, NY, it offers a range of services including design, execution, processing, and analytical services. The company specializes in concept, product, advertising, and package testing, as well as strategic research for various industries including food, beverage, personal care, CPG, financial, and media companies. Target Research Group conducts studies both in the US and internationally. One of the standout features of Target Research Group is its Realtime Insights(R) technology, which provides faster research results and more actionable insights by eliminating the wait for information while a study is in the field. This allows users to react immediately to the results, and with Realtime Insights-LIVE!, they can even see respondents interacting with their product while viewing their responses on a split screen on their device. The company also has an in-house Senior Level Legal Research team with expertise in a variety of areas including intellectual property disputes, trademark or copyright infringements, and claims and substantiation for advertising and marketing materials. Target Research Group's suite of branded services include AdTrac™ for copy testing, PowerTrac™ for concept and product optimization, and ConTrac™ for concept screening. The company also provides direct access to state-of-the-art CAPI, CATI, IVR, and Internet interviewing methods with hands-on involvement of seasoned, senior management. Overall, Target Research Group offers value-added services at competitive prices, and its expertise in research and technology makes it an attractive proposition for potential investors.