Tank Juice is a New Zealand owned and family-run business that has been operating since 1998, boasting over 90 stores across the country. The company was founded by two brothers who identified the lack of natural and healthy juice options in the market, leading to the creation of the original TANK concept. The company's commitment to offering real fruit and vegetable juices without pasteurization, steers away from the prevalent high-sugar and diluted alternatives. Notably, the business expanded its offerings in 2010 to include salads and wraps, deviating from traditional fast-food and typical food court fare, a move that has been well-received. Despite its growth, TANK remains true to its roots, with each store still owned by the original founders and operates without any franchising model. This unique approach to providing healthy and accessible menu options has resulted in significant success for the company. The brand's focus on offering genuinely beneficial products has positioned it advantageously within the Food Delivery and Food and Beverage industries, demonstrating the potential for future growth and appeal to a health-conscious market.
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