Tangerine is a healthcare startup founded in 2019 with a mission to enhance overall wellbeing and happiness. The company's slogan, "Tangerine helps you form habits, track mood and journal for better overall wellbeing and happiness," encapsulates its core offerings. Tangerine provides a unified platform for users to cultivate healthy habits, monitor their mood, and maintain a journal, all in one place. The platform emphasises the importance of self-care, aiming to reduce stress and boost self-esteem through the establishment of long-term habits. Moreover, Tangerine incorporates principles of positive psychology by encouraging users not only to reflect on their daily activities but also to identify which activities bring them joy and which may contribute to feelings of sadness through mood tracking. The startup has positioned itself at the intersection of technology and wellness, catering to a growing demand for tools that promote holistic health. Tangerine's innovative approach aligns with an expanding market for well-being solutions, with the potential to capture a diverse audience seeking to proactively manage their mental and emotional health. With the rise of digital health platforms, Tangerine remains well-positioned to tap into an industry ripe for disruption. As of now, there is no publicly disclosed information regarding Tangerine's headquarters or specific investments received. However, given the increasing focus on mental and emotional well-being, Tangerine presents an intriguing opportunity for venture capital firms seeking to invest in the burgeoning health tech sector. With its emphasis on habit formation, mood tracking, and a comprehensive self-care approach, Tangerine has the potential to attract strategic investors who recognize the value of innovations in mental healthcare.
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