Synthesis is a Singapore-based startup that specializes in Open Source Intelligence for Brands. Founded in 2017, the company creatively leverages public data to uncover commercial opportunities by focusing on the people and cultural forces shaping data. Their approach involves layering disparate data sources to transform 'open data' into intelligence, revealing evolving consumer behaviors and predicting future trends. The team comprises data scientists, engineers, and cultural anthropologists who provide a human-centered lens to data analysis, exploring motivations, desires, occasions, and tensions.
Notable clients such as the LEGO Group, Nike, McDonalds, Netflix, and YouTube have entrusted Synthesis for its expertise in three key disciplines - Synthesis Audiences to identify addressable audience and activate them in culture, Synthesis Trends to pinpoint actions against cultural, category, and consumer trends, and Synthesis Futures to take control of the long-term industry reshaping drivers. The company recently secured a SGD25.00K grant investment from the Singapore Tourism Accelerator on 21 September 2021.
In the advertising industry, Synthesis stands out for its innovative approach to data analysis and strategic insights for marketing and innovation, making it an intriguing prospect for venture capital firms seeking to invest in cutting-edge technology and intelligence solutions for brands.
