Switchcraft

Switchcraft is a UK-based startup founded in 2017 with a mission to simplify personal finance. The company's slogan, "Simplifying personal finance, offering B2C switching and API support for partner businesses, generating commission," encapsulates its core offerings. Switchcraft empowers both its members and partners to access the right deals at the right time, with zero hassle. The company operates in the realm of consumer finance and offers a B2C switching platform while also providing API support for partner businesses, thereby generating commission. Although the specific details of its last investment and the involved investors are not publicly disclosed at the moment, Switchcraft's innovative approach to personal finance demonstrates potential for significant growth and disruption in the industry.