SWG S.p.A.

SWG S.p.A. is an Italian company founded in 1981 based in Trieste, Italy. Positioned as a leader in the field of demoscopic surveys, market research, sector studies, and observatories, the company serves as a valuable compass for businesses, institutions, and third sector associations, aiding them in navigating an increasingly complex world. SWG has achieved significant developmental milestones throughout its history, including pioneering the introduction of the CATI method in Italy in 1987 and continuously monitoring Italian society through a Public Opinion Observatory since 1997. The company underwent consolidation efforts in 2011 when entrepreneurs Adrio Maria de Carolis and Maria Cristina Salami took operational control. SWG further expanded its offerings by integrating Field Service Italia in January 2017 and establishing Kratesis in 2018 to promote research projects with a strategic consultancy perspective. In 2020, SWG collaborated with the University of Trieste and SISSA to establish Rachael, a startup integrating demoscopic research with big data and data science. Additionally, the company became a Benefit Corporation in 2022. Notably, in 2023, it obtained the gender equality certification in accordance with the company's social and ethical objectives. SWG is a member of prestigious organizations such as ASSIRM, ASSEPRIM, MSPA, and ESOMAR. The company's last Venture Round investment was received on 12th July 2012 from Friulia Finanziaria FVG.