Sweet Protection

Sweet Protection is a Norway-based startup with a mission to create superior protection products that inspire people to push their boundaries. The company blends industry-leading innovation with fine craftsmanship to develop the safest and most advanced helmets, protective gear, and apparel, catering to a wide range of outdoor enthusiasts, from World Cup ski racers to weekend warriors. Sweet Protection's core design philosophy revolves around being stronger, lighter, and better, with a focus on exceeding industry certifications and standardized tests. The company was founded in 2000 by a group of skiers, riders, cyclists, and paddlers dedicated to creating the best helmets and apparel. While there is no record of the company's last investment or the last investment investors, Sweet Protection continues to prioritize their passion for protection and commitment to enabling individuals to "Live to Play another Day."