Sweet Karam Coffee

Sweet Karam Coffee is a South Indian startup focused on reviving traditional South Indian and sustainable millet-based delicacies with a blend of culture and home-food experience. The company aims to address the problem of the increasing dominance of western foods and hyper-commercialization, which is leading to a loss of taste, tradition, and trust in traditional Indian delicacies. The company's 'G.R.E.A.T' mission focuses on globalizing, reviving, empowering, ensuring authenticity, and transforming traditional Indian delicacies. Founded in 2014, Sweet Karam Coffee recently secured a INR125.00M Seed Round investment at 30 October 2023 led by Fireside Ventures. The startup operates in the E-Commerce and Food and Beverage industries and is based in India. Sweet Karam Coffee's approach involves preserving traditional authentic recipes of the South, including snacks, sweets, podis, pickles, and filter coffee, as well as sustainable snacking like millet snacks. With a focus on sustainability, the company utilizes millets, which require less water and fertilizers, making them organic in nature. The company also aims to empower an entire ecosystem of small farmers and homepreneurs, contributing to the preservation of traditional delights. The startup's emphasis on cultural experience, authenticity, and sustainable practices in traditional Indian cuisine positions it well in the growing market of conscious consumers seeking authentic and sustainable food experiences. The recent investment from Fireside Ventures is expected to further support Sweet Karam Coffee in its mission to globalize and innovate traditional snacking while preserving the rich heritage of South Indian delicacies.