Sweef Furniture is a Swedish startup that prides itself on providing "Individualitet genom möbler, utan mellanhänder eller skyhöga designpriser – Vi uppfyller inredningsdrömmar!" which translates to "Individuality through furniture, without intermediaries or sky-high design prices - We fulfill interior dreams!" The company was founded in 2011 with a mission to offer a wide range of unique styles and high-quality, custom-made furniture at affordable prices. With a focus on efficient logistics and a selected model range, Sweef aims to make interior dreams a reality for its customers by offering a variety of color and material options.
Sweef operates primarily in the markets of Sweden, Norway, and Germany, catering to a diverse customer base seeking bespoke furniture solutions. In May 2021, the company secured a kr30.00M Private Equity Round investment led by eEquity, showcasing investor confidence in its potential for growth and expansion. This investment signifies the recognition of Sweef's innovative approach to on-demand, customized furniture and its ability to capture a strong market share in the furniture industry.
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