SwayID.com, a San Francisco-based B2B Self-Serve SaaS tool in MarTech, raised a significant $4.20M in its most recent seed round on 28 March 2022. The investors included reputable names such as Anthemis Group, BBG Ventures, Revolution, NotBoring, Tribe Capital, Centre Street Partners, and Odile Roujol. The company aims to address the challenges in influencer marketing – a market saturated with over 200 million content creators across various platforms, making it difficult to find the right match. SwayID's automated prospecting software aims to simplify this process, positioning itself as the top choice for simplicity, accuracy, and profitability. Additionally, SwayID offers a range of customer-centric benefits, including a 100% money-back guarantee, controversy-free guarantee, ready-made marketing templates, and a fluff-free self-education tutorial. The company's approach is enhanced by its painstaking 4-year journey, marked by 3 brutal pivots, signaling the commitment and resilience of its founding team. With a focus on customer ease and results, SwayID presents a compelling solution for businesses seeking influencer marketing success.
