SwayID

General Information

Company Name

SwayID

Founded Year

2019

Location (Offices)

Chicago, United States +1

Founders / Decision Makers

Number of Employees

Industries

Funding Stage

Social Media

SwayID - Company Profile

SwayID: FTC Influencer Compliance Made Easy

SwayID is the leading compliance management platform for brands investing in creator-led marketing. Established in 2019, SwayID addresses the growing need for influencer compliance as 90% of influencers admit to promoting products they don't use, causing an 80% loss in consumer trust. With the imminent FTC ban effective October 14 and hefty fines of $43,792 per violation, authentic advocacy is crucial.

SwayID offers automated compliance and risk management tools to ensure genuine advocacy and collect evidence for FTC compliance. The platform provides training modules tailored for marketing teams across the creator spectrum, aiding in ongoing education to maintain compliance. This approach safeguards brands from fines while fostering trust in creator partnerships, spanning influencer campaigns to organic creator advocacy.

Currently, there is no information available about the industries, founder, headquarters, or past investments for SwayID.

Taxonomy: Influencer marketing, Compliance management, Risk mitigation, Regulatory landscape, FTC compliance, Brand protection, Creator-led marketing, Deceptive advertising, Marketing team training, Authentic advocacy, Innovative brand partnerships, Trust enhancement, Automated compliance tools, Risk management, Marketing education