Swaven - Acquired by MikMak, March 2023

Swaven - Acquired by MikMak, March 2023

Swaven, with the slogan "Make all your digital brand contents shoppable, online & offline", focuses on helping multichannel brands improve their eCommerce, eRetail, and offline sales from any digital touchpoint. Their PoP (Point of Purchase) solutions seamlessly integrate into organic and sponsored brand content to drive customers to their preferred retailers both online and offline.

Furthermore, Swaven provides actionable insights on consumer journeys, enabling brands to identify the most profitable media mix levers, optimize marketing budgets, and enhance retailer partnerships. The company was founded in 2013 and operates in the industries of Advertising, Analytics, Consumer Goods, E-Commerce, and SaaS, with its headquarters in France.

In 2023, Swaven was acquired by MikMak, a leading global eCommerce acceleration platform for multichannel brands, providing them with an increased presence in over 80 countries worldwide. For more details, the press release can be found at mikmak.com/3.0.