Supertrace is a supply chain transparency organization founded in 2020 and based in the United Kingdom. The Slogan for Supertrace is, "Supertrace traceability software allows for creating digital identities for physical products in the supply chain." The company's platform is already utilized by over 60 companies worldwide, allowing for the tracking of more than 300 million products annually. Supertrace's platform enables the generation of digital identities for physical products, ensuring transparency and traceability within the supply chain. The track and trace software simplifies the process for companies to monitor and select the right partners, including suppliers, manufacturers, and distributors. Through simple code scanning, supply chain personnel and end consumers can access comprehensive information about a product, such as materials, values, working conditions, and production facilities. The technology provided by Supertrace offers access to vital data and enhances operational efficiency for businesses, while also establishing a foundation of trust with customers by openly disclosing the production and shipment processes. As the company facilitates pragmatic transparency, it fosters stronger relationships with customers. Though the company's most recent investment details are not available, Supertrace presents a compelling proposition in enhancing supply chain transparency and efficiency.
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