Supertennis TV is an Italian sports startup that aims to bring the captivating world of tennis into the homes of all Italians. Founded in 2008, the company is supported by the Federazione Italiana Tennis. Through television, social media, web, and mobile platforms, Supertennis provides live coverage of major international male and female tennis tournaments, including the Internazionali BNL d’Italia, allowing free access to high-quality tennis content. The company has established itself as the go-to destination for tennis, offering daily news updates and producing programs to promote and expand the knowledge and spread of tennis in Italy. A study by Università Bocconi in 2011 directly attributed 41% of the growth in the number of cardholders and sports activities in Italy to the promotional efforts of Supertennis, creating value amounting to tens of millions of Euros for the entire national tennis sector. The company's success has positioned it as one of the most-watched sports broadcasters in Italy. Supertennis TV is owned by Sportcast srl, a company fully owned by the FIT, which also provides services to third parties and manages all the federation's editorial and communication activities. Despite not having information on its last investment, Supertennis TV presents itself as a promising up-and-coming player in the sports media industry.
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