SuperMush

Consumer lifestyle brand inspired by the 60s & 70s. SuperMush creates superfood supplements, streetwear, & media.

General Information
Company Name
SuperMush
Founded Year
2020
Location (Offices)
Venice, United States +1
Founders / Decision Makers
Number of Employees
25
Industries
-
Funding Stage
-
Social Media

SuperMush - Company Profile

SuperMush is a consumer lifestyle brand inspired by the 60s and 70s, offering superfood supplements, streetwear, and media. Brought to you by Into The Multiverse, Inc., the company's mission is rooted in addressing mental health challenges, with over 1/8 of the population diagnosed with a mental health condition. Leveraging the power of mushrooms, SuperMush aims to make superfoods more accessible to the masses as a potential solution. The brand is further supported by its media arm, @intothemultiverse, encompassing podcasts, education, and events.

Having been founded in 2020, SuperMush has made remarkable strides, especially on TikTok, where it rapidly became one of the fastest-growing consumer packaged goods (CPG) brands. In just 12 months since its launch in December 2021, @supermush accumulated over 22M views and 2.3M likes.

Taxonomy: CPG Branding, Wellness Products, Superfood Supplements, Lifestyle Brand, Media and Content Creation, Mental Health, Consumer Engagement, Influencer Collaboration, Brand Launch Strategy

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